Abstract

This study investigates the mediating and moderating mechanisms shaping the relationship between digital orientation and digital transformation performance in manufacturing enterprises. Drawing on data from 393 firms, it confirms the positive influence of digital orientation on acquiring learning and trial and error learning, which in turn mediate the relationship between digital orientation and digital transformation performance. Furthermore, the study reveals the moderating roles of digital infrastructure and organizational agility in these relationships. The results highlight the pivotal role of organizational learning processes and technological infrastructure in fostering successful digital transformations within manufacturing contexts. By shedding light on these intricate dynamics, this research contributes to a deeper understanding of how organizations can effectively leverage digital resources to drive innovation and competitiveness in today's rapidly evolving business landscape.

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