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Abstract
The study of stakeholders occupies a prominent place in management theories due to its usefulness and applicability in the field of social and behavioral sciences. Successful experiences in the management of these stakeholders show the importance of their proper management. In the current context, characterized by high volatility and the need for effective crisis management, this approach acquires special relevance for modern management. The objective of this work is to analyze and adapt Mendelow's stakeholder model for its application at the Central University of Ecuador, located in Quito. As part of the methodological triangulation, the study also included two additional public universities in the Ecuadorian capital. The methodology used includes a documentary analysis based on primary sources (experts from the universities studied) and secondary sources (official documentation of the institutions). Based on the analysis of results, strategies designed to optimize the management systems in these higher education institutions are presented. These strategies facilitate a comprehensive understanding of the actors involved and their needs, which contributes to the strengthening of effective, results-oriented management aligned with contemporary demands of institutional governance.
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