Abstract
Purpose – Educational programmes that are concerned with the learning and teaching of enterprise education, such as enterprise focused degrees and/or modules, could be argued to be of particular interest to human resource development (HRD) research since they commonly have an overt focus on influencing and shaping the career choices of students. Furthermore, the perceptions of students about their own career choices are also of immense value, especially in a period of economic downturn and financial uncertainty. The main aim of this paper is to report problems encountered by the authors when attempting to evaluate the impact of enterprise modules in higher education, in the context of HRD research. The paper also aims to discuss the evaluation of learning by students studying enterprise modules.Design/methodology/approach – The research strategy for this project consisted of a longitudinal approach, initially over the course of three years using a pre‐designed research instrument (known as the EHGI questi...
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