Abstract
This study examines the behavioural intentions of international tourists travelling to Beijing when faced with smog pollution. An extended MGB (model of goal-directed behaviour) was employed as the theoretical framework by integrating mass-media effect and perception of smog. The role of mass-media effect and perception of smog were considered as new variables in the international tourist’s decision-making process for travel to Beijing. Structural equation modelling (SEM) was employed to identify the structural relationships among research variables. Our research results showed a strong correlation between positive anticipated emotion and desire. The mass-media effect is a significant (direct) predictor of both the perception of smog and behavioural intention. The Chinese government could attach great importance to the mass-media effect to reduce the negative impact caused by smog pollution on inbound tourism.
Highlights
IntroductionSmog PollutionPollution and and Tourism TourismIn 1905, Dr HenryHenry coined coined the term “smog”, smoke smoke and fog, to describe the smokyIn fog produced in great cities [17].Smog pollution considered be a leading fog produced in great cities [17]
This study developed an extended model of goal-directed behaviour (MGB) with the integration of mass-media effect and perception of smog to uncover the conscious, emotional, and deliberate travel decision-making process of international tourists when faced with smog pollution
The current study examined international tourists’ behavioural intention for Beijing travel under the threat of air pollution by extending MGB
Summary
Smog PollutionPollution and and Tourism TourismIn 1905, Dr HenryHenry coined coined the term “smog”, smoke smoke and fog, to describe the smokyIn fog produced in great cities [17].Smog pollution considered be a leading fog produced in great cities [17]. Henry coined coined the term “smog”, smoke smoke and fog, to describe the smoky. In fog produced in great cities [17]. Smog pollution considered be a leading fog produced in great cities [17]. Smog pollution has has beenbeen considered to be to a leading cause cause of human mortality. Environment, one-ninth of the world’s of human mortality. According to the UN Environment, one-ninth of the world’s population has has died. Besides debilitating population died prematurely prematurely due due to to smog smog pollution. Besides debilitating health health effects, severe smog is assumed to impact tourism destinations negatively [18]. LongLongeffects, severe smog is assumed to impact tourism destinations negatively [18]
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