Abstract
Exploiting the benefits afforded by the Internet, violent extremists have created and utilised a myriad of online platforms (e.g., websites, forums, blogs, social media) that have abetted and enhanced their recruitment campaigns across the world. While the idea of countering violent extremists' online presence is a matter of considerable security interest, the paucity of research analysing the persuasiveness of their online platforms to certain target audiences impedes law enforcement agencies' capability to deal with them. There is a need to understand why their online platforms are so persuasive to certain target audiences. Focusing on these online platforms, this chapter will examine the features of these platforms that enhance the appeal of violent extremist messages.
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