Abstract
Organization theory has not demonstrated that it is able to adequately represent organizational complexity, especially in its inability to recognize and predict organizational conduct/misconduct. A promising approach comes from organizational culture theory, which is used in order to create a new model for normative personality that is seated in the strategic part of the organization. This takes the idea of corporate personality beyond its more usual metaphorical use. The theory of normative personality is developed by using a cybernetic frame of reference, drawing on socio-cognitive and trait theory. As a compact way of connecting traits into the model, mindscape theory is adopted. The outcome of this approach illustrates the control processes through which an organization operates and will have the capacity of not only identifying patterns of behavior/operative conduct but also misconduct.
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