Abstract
With E-business evolving at a lightning pace, fads fading in and out of avor, and corporate valuations rising and falling someimes on as little as a whispered rumor, how is an investor to determine the real, underlying value of an internet company? Steven Rosner suggests that by discounting expected cash flows, one can achieve a more realistic portrait of current valuation - but one which may be vastly different from that painted by Wall Street. Three benchmark firms with different business models and strategies are considered, and from their lessons one may be able to fine-tune conclusions about internet valuations.
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