Understanding cooperative contact tracing: Factors explored through privacy management theories

Abstract

This study investigates the factors influencing the comfort level of the general public when disclosing personal information for the coronavirus disease 2019 contact tracing. This is a secondary analysis of the American Trends Panel, a national probability-based online panel of American adults, with data collected by the Pew Research Center between July 13 and 19, 2020. Grounded in privacy management theories, ordered logistic regression analyses examined three types of information disclosure: places visited, names of contacts, and location data from cell phones. Key independent variables measured trust in the stakeholders' ability to protect data and perceived risks to health and finances. The findings suggest that higher levels of trust in entities' data security capabilities can predict individuals’ comfort levels when disclosing personal data. Additionally, the participants were more comfortable with noncommercial data use, especially when it was used by researchers and state and local officials. However, financial threats showed variations in sharing certain types of data. Individuals were less likely to feel at ease sharing contact tracing data as concerns about personal finances increased. Similarly, when individuals perceived threats to the U.S. economy, they were less likely to feel comfortable sharing their location data from cell phones, which might have been perceived as intrusive. Public health outreach efforts should account for individual differences and the nature of the information requested in commercial and noncommercial contexts. Future studies can enhance the explanatory capacity of data disclosure models by incorporating additional relevant contextual and environmental variables.