Abstract
Chapter 1 reviews the current literature about audiences more generally, and film audiences in particular, and assesses the strength and limitations of existing conceptualisations of audiences. It discusses how the research undertaken in Beyond the Multiplex deepens and extends the concept of audiences as a process that is both relational and interactive, by exploring audience members’ personal film journeys, examining what types of audiences people participate in, and how these feature in specific film geographies. In doing so the chapter sets out the overall framework of analysis that was used to consider how audiences form and what types of audiences form in relation to patterns of film provision.
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