Undergraduate Student’s Acceptance of a Situational and Interactive Hotel English Learning APP: An Empirical Study Based on the Extension of UTAUT

Abstract

With the development of information technology, smartphones have become an important channel of information acquisition, including classroom learning. Although information technology acceptance has been widely examined, research focusing on university students’ acceptance toward adopting learning applications is limited. This study aims to identify determinants affecting students’ technological acceptance of a Hotel English Learning APP based on the UTAUT model. Perceived entertainment and English self-efficacy were amended as antecedents of students’ behavioral intention, apart from performance expectancy, effort expectancy, social influence, and facilitating conditions of UTAUT. The study gathered data from university students of Macao SAR, via a self-administered survey questionnaire. A total of 181 valid data were collected and analyzed using Partial Least Square (PLS) and SPSS. The results showed performance expectancy, effort expectancy, social influence, perceived entertainment, and English self-efficacy influence undergraduate students’ intention toward using the English learning APP. Furthermore, the theoretical and practical contributions were also presented.