Abstract

Starting from the theoretical postulates of the postmarxist discourse theory, initially developed by Ernesto Laclau and Chantal Mouffe, the figure of Jesus Gil y Gil is approached insofar as it is representative of the clientelist dimension linked to the growth strategy followed by Spanish capitalism during last decades, prominently anchored around financial and real estate activities. A detailed analysis of the discourse through which he became major of the city of Marbella in 1991 is provided, examining its essential traits, while paying special attention to the modality of social interpellation employed, as well as the way in which a social antagonism is constructed. It is argued that the present case constitutes a paradigmatic example of the real estate “neocaciquismo” linked to the growth model embraced by the Spanish economy, imbued with several singularities associated to the recent historical development of the Spanish social formation.

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