Abstract

In July 1937, Variety, the American entertainment daily, expressed opinions on the influence of Hollywood movies in foreign countries that in some ways seem to anticipate 1960s leftist critiques of US ‘cultural imperialism’ by several decades. American feature films, the paper stated, are still the subtlest and most efficient form of propaganda any nation has ever had at its command. They are still the best machinery for flooding the world with the idea that the American way of living is best, that this Republic with all its shortcomings is a garden spot in a world too full of woe.1 Among the nations that were influenced by this method of propaganda Nazi Germany held a prominent position. Europe was Hollywood’s most import-ant foreign market throughout the 1930s, and business in Germany, a nation with some 68 million people and more than 5,000 movie theatres, ranked highly in the marketing plans of major motion-picture corporations such as MGM, Paramount and Twentieth-Century Fox.

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