Two Models of Public Opinion: Bacon's ‘New Logic’ and Diotima's ‘Tale of Love’ (The Prothero Lecture)

Abstract

It is appropriate that an American should address himself to the subject of public opinion. For, in terms of quantity, Americans have made the subject peculiarly their own. They have also invested it with characteristically American concerns. Most of the work done on the subject in the United States is oriented by a certain theoretical approach. This approach is democratic and rationalist. Both aspects create problems. In this paper I wish to play down the democratic problem, viz., how many of the voters are capable of thinking sensibly about public policy, and emphasize rather the difficulties that arise from modern rationalism. Here I take a different tack from most historians of the concept of public opinion, who, taking note of the origin of the term in the mid-eighteenth century, stress its connection with the rise of representative government and democratic theory.