Two is better than one

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The case study and interview offers a unique insight into factors contributing to McDonald’s unprecedented success (it has paid an increased dividend for the past 37 years). It also sheds light on its successful internationalization strategy. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – This case study is based on “Rebuilding Profitability: COWI and Mannaz, EFMD Excellence in Practice Awards 2015”. You only have to look at the bottom line to appreciate what this joint learning and development initiative has achieved. The project’s flexibility appears to have been complemented by the exceptionally open-minded approach of COWI employees willing to take on new ideas and approaches in a way that has created a genuine cultural shift. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds impartial comments and places the article in context. Findings – Engagement can help strengthen the emotional bond that characterizes consumer–brand relationships. But mutual trust and commitment are fundamental if the customer is to closely engage with a company or brand in the first place. Thanks to social media, establishing this critical foundation has become easier. Social networking is a major part of many people’s lives, and communicating with both firms and other consumers is a routine activity. From an organizational perspective, such channels provide an invaluable means of reaching both existing and potential customers. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Examines fast fashion buying through three cases studies: a supermarket, department store and own brand label. Considers the right approaches to the process of getting fashions into the shops as quickly as possible, contrasting this with the way core products are handled. Among the findings are the need for good management of a portfolio of suppliers and a high degree of trust in the supplier-retailer relationship. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds impartial comments and places the articles in context. Findings – This is a story on how a corporate negotiation can be the turning point for survival. This case study is unusual in the business arena, as it is based on the role of external parties for the success of a strategic negotiation between corporations. It shows how an agreement was fundamental from a management/operational perspective, but impossible from a shareholder perspective. Yet, only thanks to the intervention of external parties that a successful agreement lead to the survival of the corporation. Practical implications – This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – This briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Social networking site participants spend a lot of time developing relationships via a medium that has exploded during the past decade or so. This article looks at the extent to which it can really help people to create contacts that will be beneficial for their careers. Evidence appears to support the theory that time spent this way will not be wasted, although there are key choices to be made. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – One the more striking developments over recent years is the explosive growth of social media. Numerous individuals use these Web 2.0 tools to fulfill their desire to expand their network of acquaintances. Becoming friends, fans or followers of like-minded others online enables them to achieve this objective. The business world has not escaped the impact of this highly addictive phenomenon. A presence on platforms like Facebook and Twitter is now the norm for companies around the world. Social networking sites like these provide a valuable link to consumers and other stakeholder groups. These different publics can engage more closely with firms and directly communicate their needs, opinions and concerns. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Most people watching the movie The Social Network of course realized that the stereotyped, cliched view of the nerdy computer genius creating the world’s biggest online conversation in the shape of Facebook was probably exaggerated. But since when did Hollywood let reality shine its light when there are stereotypes and cliches to develop? To be fair to the producers, they did have some strong material in the public domain to play with – cue the Winklevoss twins – and the “nerd makes good” storyline is simply a digital realization of the American Dream. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Examines the growth in international sport marketing, considers factors such as globalization which have fuelled the process, looks at practical implications and provides research avenues for future exploration. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – This paper examines the growth in international sport marketing, considers factors such as globalisation which have fuelled the process, looks at practical implications and provides research avenues for future exploration. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organisations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds personal impartial comments and places the articles in context. Findings – Examines the growth in international sport marketing, considers factors such as globalization which have fuelled the process, looks at practical implications and provides research avenues for future exploration. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Are great leaders born that way, or can leadership be taught? There is a growing belief that authentic leadership is an essential ingredient in creating sustainable business performance. And authenticity – consistently acting in accordance with a clear personal set of values – is not an obvious subject for successful transfer in a classroom setting. This is a personal attribute that develops with experience – which raises a question: can a long-running management development program expose prospective leaders to a series of experiences over time in such a way that they become more authentic? Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The findings suggest that different kinds of relational ties work together to support knowledge sharing, reduce barriers to collaboration, and help senior B2B marketing managers develop co-owned marketing strategies. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context. Findings – The crucial nature of involvement has long been recognized within the marketing fraternity. Various definitions persist about a concept which essentially defines the relevance of a product, service or brand to a specific individual or group. In addition, it stands to reason that when people assume a connection exists between an entity and their own lives, interest and motivation naturally grow. Practical implications – This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Which movie has seen the best product placement strategy on behalf of a brand? DeLorean has received iconic status after its car was used in Back to the Future; however, it seemed to do little for its chances of survival in the 1980s. However, it has surely done Aston Martin some good to be the car of choice for James Bond during that particular movie franchise (although the original character drove a Bentley in the Ian Fleming novels). Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.