Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value

BackgroundThe widespread use of mobile fitness apps (MFAs) provided new opportunities to promote regular physical activity and adopt a healthy lifestyle. However, many MFAs have encountered underutilization issues and declining in user stickiness. Promoting the continued use of MFAs is an urgent goal.ObjectiveThis study examined how MFAs’ affordances (tracking, visualizing, reminding, gaming, and sharing) influence users’ continuance intention from a health empowerment perspective.MethodsThis cross-sectional study surveyed 279 users using MFAs and analyzed the data using structural equation modeling.ResultsThe results showed that tracking, visualizing, gaming, and sharing affordances positively impact health empowerment, while reminding affordance had no impact. Health empowerment can positively impact users’ continuance intention. Furthermore, health empowerment mediated the relationships between the MFA's affordances and continuance intention.ConclusionThis study examines the differential effect of MFA's affordances on users’ continuance intention, specifically identifying the affordances that are impactful in driving sustained engagement. Furthermore, this study establishes health empowerment as a fundamental mediating mechanism through which these affordances exert their positive influence on continuance intention. These findings significantly advance the understanding of the nuanced relationship between technology affordance and user behavior in the MFA context. The results provide targeted and actionable design recommendations for mobile fitness app developers to enhance user long-term engagement.

PurposeThis research aims to examine the relationship of personal innovativeness, perceived value (consisting of perceived utilitarian and hedonic value) and continuance intention in the context of ride-hailing apps and to investigate consumer behaviour differences between metro and non-metro consumers.Design/methodology/approachThe survey sample included 402 consumers of popular ride-hailing apps in Indonesia to test the research framework. Then, PLS-SEM-based software was utilised to examine the hypothesised relationship.FindingsThe findings indicate that the effect of personal innovativeness on continuance intention in using ride-hailing apps will operate through the full mediation role of perceived hedonic and utilitarian value, respectively. The findings also show that there are consumer behaviour differences between metro and non-metro consumers, in which the cognitive belief of consumers in the metro areas regarding the usage of ride-hailing apps is more related to hedonic value.Research limitations/implicationsThe variety of respondent demographic profiles in this research is limited in that most of the research respondents are students. In such a case, the study may face the issue of generalisation.Originality/valueThis research generates an extended idea of the information technology continuance model by validating the important role of perceived hedonic and utilitarian value as an integral part of the model and strengthens the insights that Indonesia has consumer behaviour differences regarding technology-based services, particularly ride-hailing apps, between metro and non-metro consumers.

ABSTRACTDespite the enormous increase in active users of WeChat, research examining users’ continuance intention based on personality habits and value perceptions is very scarce. To fill this gap, the present study aims to offer a research model which examines the role of four personality drivers, namely, (1) personal innovativeness, (2) face consciousness, (3) need for uniqueness, and (4) ambiguity intolerance in WeChat users’ hedonic and utilitarian value perceptions. Further, our model examines how hedonic and utilitarian value perceptions influence continuance intention. Data were collected from 262 active users of WeChat. Structural equation modeling was employed to test study hypotheses. The findings reveal that personal innovativeness had a positive effect on users’ hedonic value. Face consciousness and need for uniqueness were found to be a strong predictor of both hedonic and utilitarian value. A negative association was found between ambiguity intolerance and utilitarian value. The hedonic and utilitarian value positively affects continuance intention. The authors offer theoretical and practical implications for Information System scholars and practitioners, and close by acknowledging the limitations and future research direction.

Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention

Most existing research on usage behaviour of mobile book-reading applications (apps) has focused on exploring users’ initial acceptance; there has been a lack of understanding of the factors that affect user loyalty towards mobile book-reading apps that would reveal Chinese undergraduates’ behaviour patterns in using mobile apps. This study was designed to fill this gap by investigating Chinese undergraduates’ continuance intentions towards mobile book-reading apps. The study employed the expectation-confirmation model and technology acceptance model in conjunction with the perception of experiential value to derive an integrated model, followed by an empirical study to validate the model and better understand usage intention of the users of mobile book-reading apps. Survey data were collected from 390 Chinese undergraduates who had previous experience with mobile book-reading apps. The research model was examined using the SmartPLS 2.0 software. Structural equation modelling was used for hypotheses testing and path analysis was used to present the analytical results. The results of this study suggest that perceived usefulness and satisfaction directly influence continuance intention. User satisfaction plays a crucial intervening role in continuance intention from perceived usefulness, perceived ease of use, and confirmation of users’ expectations. User satisfaction is significantly influenced by expectation confirmation and perceived usefulness, as well as the perceived experiential values. The integrated model in this study successfully establishes the key factors that contribute to continuance intention towards mobile book-reading apps; the model offers a lens for understanding Chinese undergraduates’ apps use behaviour that has practical applications for developing better and more sustainable mobile book-reading apps among this user group.

The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch

Systematic evaluation of mobile fitness apps: Apps as the Tutor, Recorder, Game Companion, and Cheerleader

The proportion of women engaging in insufficient physical activity is higher than that of men, and they may face greater barriers. Fitness apps, as effective tools for behavior change, can significantly promote active physical activity among women. Notably, women constitute over 60% of fitness app users. However, few studies have focused on the reasons behind the continuous use of fitness apps by female users. This study investigates the impact of different perceived values on the satisfaction and continuance intention of female fitness app users. A total of 395 female fitness app users from Guangzhou, China, participated in this study. The results indicate that hedonic value (β = 0.190, p < 0.001), utilitarian value (β = 0.171, p = 0.007), and health value (β = 0.440, p < 0.001) significantly and positively influence the satisfaction of female fitness app users. However, only utilitarian value (β = 0.135, p = 0.018) and health value (β = 0.436, p < 0.001) have a significant positive impact on the continuance intention, while hedonic value (β = 0.028, p = 0.547) does not. Additionally, satisfaction mediates the relationship between utilitarian and health values and continuance intention. Therefore, the design of fitness apps should prioritize helping female users achieve utilitarian and health values rather than overemphasizing hedonic-value-related content.

This study aims to identify factors influencing continuance intention in ride-hailing apps, examining how perceived usefulness, ease of use, hedonic, and utilitarian values affect trust in platforms and drivers. Non-probability sampling with purposive techniques was employed, involving 200 respondents. Data were analyzed using Structural Equation Modeling (SEM). This study found the antecedents of continuance intention are perceived usefulness, hedonic value, utilitarian value, trust in platform, and trust in driver. It was determined that utilitarian value has the strongest influence on enhancing trust in the platform. Additionally, both trust in the platform and trust in the driver are important considerations for increasing continuance intention. This study may not fully capture all factors influencing platform trust due to the rapidly changing ride-hailing industry, technological advancements, evolving regulations, and intense competition. Additionally, the absence of moderating variables and the diverse demographics of respondents might mean that some values and perceptions are not fully represented. Future research should address these aspects for a more comprehensive analysis. To enhance platform trust, managers can add features like Go Plan, Go Next, Vehicle Filters, and My Reward. To build driver trust, they can improve Vehicle Priority and Subscription Package features. For increasing continuance intention, managers can enhance live tracking, add Check My Ride, and introduce My Guarantee for travel discount vouchers if drivers are late or fail to perform properly. The novelty of this research is its integration of TAM and perceived value to explore trust in platform in ride-hailing apps and its effect on continuance intention.

The current study examines how the perception of negative consequences or risks interacts with hedonic and utilitarian values in predicting gamers’ continuance intention to play online games. We examine the proposed model by conducting an empirical study of the responses of two hundred and one (201) online gamers using structural equation modeling. From our results, hedonic value positively impacts the continuance intention to play online games, whereas utilitarian value does not significantly impact online gaming behavior. Furthermore, at higher perceived risk levels, hedonic value enhances the online game continuance intention whereas utilitarian value has insignificant effect. At low perceived risk levels, both hedonic and utilitarian values have significant effect on continuance intentions to play online games. The study discusses the theoretical contributions as well as practical implications of our findings.

Purpose As situational changes result in changing consumption patterns, this study aims to understand the entertainment consumption shifts during and after the COVID-19 pandemic lockdown. Particularly, how users’ habits and use behavior have changed and how these constructs subsequently impact their continuance intention has been investigated. The study proposes a research model based on customer value and habit theory. Design/methodology/approach The study proposes a research model based on customer value and habit theory. The data collected during (n = 192) and after (n = 138) COVID-19 situation in the over-the-top (OTT) platforms setting through purposive sampling was analyzed using partial least square structural equation modeling (PLS-SEM). Findings The study elucidates that customer perceived value (utilitarian and hedonic values) impacts habit and continuance intention in different situations: during and after COVID-19. It was also shown that habit partially mediates the influence of utilitarian and hedonic values on continuance intention. Further, the extent of use had a negative moderation effect on the habit-continuance intention relationship during COVID-19 but did not moderate the relationship in the post-COVID-19 situation. Finally, it was demonstrated that the effect of utilitarian value increased, whereas that of hedonic value decreased on the continuance intention of OTT platforms in the after-COVID-19 situation compared to during COVID-19. Practical implications Although set up in the OTT context, the practitioners from other online entertainment services, and any online service in general, may utilize the study findings to reinforce habit and continuance intentions to address unwanted consequences due to situational changes. The study suggests to the OTT service providers ways to facilitate the habit formation of OTT users. The study recommends constant monitoring of the extent of the use of OTT consumers and user engagement tactics for nurturing the OTT consumption habits of heavy users. The recommendations for maintaining and strengthening the perceived value-continuance intention relationship were also made, which would help the OTT service providers immensely. Originality/value The study establishes the mediation effect of habit and the robustness of perceived value in determining continuance intention in varying situations. The results also highlighted the changes in the impact of perceived value and habit on the continuance intention of OTT platforms. The study also advances the literature by demonstrating the differential influence of the extent of use on the habit-continuance intention relationship during and after COVID-19.

Attracting citizens and facilitating their continued usage is critical for the sustainable development of mobile government microblog services. Drawing on the stimulus–organism–response (SOR) framework and the literature related to perceived value, this study investigates the factors that affect citizens’ continuance intention vis-a-vis mobile government microblogs from a value-based perspective. A structural equation modeling (SEM)-neural network combined method was used to test the proposed model by using data collected from 301 mobile government microblog users in China. The SEM analysis shows that social influence, perceived interactivity, and perceived mobility positively affect citizens’ utilitarian value and hedonic value, which further affects their continuance intention. The significant factors obtained from the SEM are used as input for a neural network analysis to calculate their relative impacts. The results of the neural network analysis showed that perceived mobility is the most important factor influencing utilitarian value, while social influence is the most significant factor affecting hedonic value. The normalized importance of utilitarian value on continuance behaviors is larger than that of hedonic value.

In recent years, with the development of augmented reality (AR) technology and the prevalence of COVID-19, augmented reality exercise applications (AREAs) have entered people’s lives and changed people’s exercise ways. However, there is still little research on how AREAs affect users’ continuance intention, which limits our deeper understanding of the further use of AREAs by users for the potential benefits they provide. This study investigates the role of AREAs by proposing the original proposition of AREAs characteristic classification based on previous AR literature and dividing their characteristics into two categories: service and system characteristics. Through an online empirical study, 398 valid questionnaires were collected to test the hypotheses using the structural equation model. The results showed that hedonic and utilitarian value and presence are vital inner states which mediate the influence of service and system characteristics on user’s satisfaction and continuance intention. The results further show that only hedonic value is found to have a positive and significant relationship with continuance intention. This study contributes to the literature in the AR field by examining how different AR application characteristics affect user continuance intention in the context of sports and fitness. It also suggests that practitioners should identify the impact of different characteristics on user value and focus on the hedonic aspects of the application.

Physical inactivity among Filipino adolescents has reached alarming levels, with only 15.4% meeting the recommended physical activity guidelines. Mobile fitness applications have emerged as potential interventions to address this public health concern. This study investigated the impact of mobile fitness apps on exercise adherence among Filipino senior high school students, examining behavioral changes, motivation factors, and long-term engagement patterns. A quantitative research design was employed with Filipino senior high school students aged 16-18 years. Participants used mobile fitness applications over a 10-week period, with measurements of exercise adherence, physical activity levels, and motivational factors assessed at baseline and post-intervention. The findings revealed significant improvements in exercise adherence among Filipino youth who utilized mobile fitness applications. Participants demonstrated increased physical activity levels, enhanced intrinsic motivation, and sustained engagement with fitness routines. Gamification elements, social features, and progress tracking emerged as key factors contributing to improved adherence. Mobile fitness apps present a viable and effective intervention strategy for improving exercise adherence among Filipino adolescents. The integration of behavioral psychology principles, particularly Self-Determination Theory and gamification elements, effectively addresses the motivational challenges associated with sustained physical activity. These findings have important implications for public health initiatives targeting youth physical inactivity in the Philippines and similar contexts.

ABSTRACTThe purpose of the current research is to examine the influence of expectation confirmation, network externalities, and flow on word-of-mouth intention and continued use of mobile shopping apps. A structured online survey questionnaire is used to collect data from 363 users of mobile shopping apps. Structural equation modeling is used to analyze the research model. The findings reveal that indirect network externalities, i.e., perceived complementarity, influence perceived usefulness of the mobile shopping app. Users’ confirmation of expectations significantly influences perceived usefulness, satisfaction, and continuance intention to use mobile apps. Satisfaction is found to be a significant predictor of continuance intention and word-of-mouth intention. Flow influences satisfaction of users, perceived usefulness, and continuance intention. Word-of-mouth intention is found to be an important post-adoption behavioral outcome. The results provide valuable theoretical insights for academics and managerial implications for providers of mobile shopping apps.