Abstract
ABSTRACT With the increasing popularity of Turkish television dramas, actors from Turkish TV series have become global celebrities with hundreds of millions of fans worldwide. In this paper, drawing on a political economy of communication analysis, we investigate the ways in which the Turkish government utilizes Turkish TV series’ actors’ celebrity status to further its foreign policy agenda with respect to soft power. We argue that in the Turkish case, celebrity diplomacy or the instrumentalization of celebrities for state ambitions of soft power necessitates a reliance on commercial television exports for nation branding. This brings its own contradictions and consequences as the image and meaning desired by the Turkish government does not always align with what the TV industry creates when competing in the global TV marketplace.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
