Abstract
3D social virtual worlds (VWs), like Second Life (SL), have potential as alternative modes for information seeking and socialization. Yet, finding trustworthy social connections for expertise and social support can be challenging in Second Life (SL) where identities are fluid. We explored how long-time SL users established and diffused trust within their communities by vetting each other as trusted information sources. By drawing on the relationship among trust, being highly sought after, social status, and continued engagement in SL, we identify challenges that VWs like SL face, and provide recommendations for social navigation systems to support continued engagement in social virtual worlds.
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