Abstract

Entrepreneurs Da'wah is related to success in business which cannot be separated from religious life. Doing business does not mean greedy and does not like to accumulate or live happily. The attitude of a religious businessman is part of the elements of upholding da'wah. At the practical level, da'wah is to realize Islamic teaching activities by doing good, preventing evil deeds, giving warnings and giving good news. This study focuses on the problem of building a corporate ladder, marketing strategy, human resource development, and the meaning of work. The company ladder from the beginning of the healthcare business. Healthcare businesses are now adjusting to a new reality where bargaining power has shifted to consumers. Consumers now play a key role in the commercialization process, making them important stakeholders to meet their needs. Health business reforms have convinced consumers to make protection a bigger priority than ever since the COVID-19 pandemic escalated around the world. Health care businesses in Indonesia are no exception, must increase their brand trust, because of the great responsibility to protect consumers from COVID-19 prevention, and brand trust also gives added value to the hospital brand itself.

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