Transmediating difference: Fictional filter bubbles and transmedia storytelling

Abstract

Transmedia storyworlds often stem from a blockbuster “anchor property” that connects numerous extensions in multiple media forms. Consequently, transmedia can potentially diversify the media industry’s narratives since each medium may follow a different character whose perspective reinterprets the storyworld’s central themes and events. However, this article argues that a narrative strategy has emerged for “transmediating difference,” wherein politically contested storylines, LGBTQ characters, and the perspectives of women and people of color are sectioned off in low-budget transmedia extensions while blockbuster narratives remain primarily the domain of straight, able-bodied, white male protagonists. This story structure reveals the resiliency of industry assumptions about marketability while also isolating the experience of transmedia audiences, allowing companies to profit from inclusive and sanitized versions of the same narrative world. Like algorithmic “filter bubbles,” transmediating difference undermines cultural pluralism, and ushers in a paradoxical new form of invisibility despite increasingly diverse representation.