Abstract
This article examines recent technological and cultural developments that have transformed the publishing industry in the past two decades—the rise of social media platforms for writing and reading genre fiction as well as the translingual practices they enable. My focus on the digital aims to update earlier studies of translingualism in a world literary space (Stephen G. Kellman, Pascale Casanova). In particular, I examine a French-language platform (Fyctia) and a multilingual one (Wattpad) to argue that digital platforms’ affordances and constraints shape the translingual strategies of their writers and readers.
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