Translations Interrupted: Italian Neorural Revivals and the Neodialect Poetics of Nonscalability

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Abstract Translation is key to the political economy of neorural revival in contemporary Italy. Drawing on fieldwork with neorural farmers, I show how translations across semiotic domains and displays of linguistic and pragmatic untranslatability simultaneously produce capitalist value and temporary disruptions of the subsumption of life under capital. To understand this apparent paradox, I analyze the complex relationship between contemporary neorural revivalists and mid-twentieth-century neodialect poets. Driven by a reaction against the post-war encompassment of regional linguistic varieties within a national standard, the metapragmatics of untranslatability developed by the neodialect literary movement has indirectly provided contemporary neoruralists with semiotic resources to conjure profitable forms of agrolinguistic incommensurability. However, unlike the poets’ nostalgic and anticapitalist sabotage of the collusion between centripetal linguistic standardization and intensive agribusiness scalability, the farmers’ interactional disruptions of pragmatic regimentation and seamless intertranslatability are both a project of capitalist valorization and an exit strategy from unfulfilling wage-labor arrangements.

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Studies in Language Variation
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In the multiethnic, multicultural, and multilingual setting of contemporary Spanish America, the Bildungsroman has evolved to incorporate contestatory features necessary to address the tensions inherent in a region where hybridity and plurality are underlying characteristics. The degree to which the individual connects to the dominant society’s expectations varies, and the norm itself may be questioned. Language can thus be a marker of difference, or belonging. It can reveal class, ethnicity, hybridity (through code-switching), as well as the degree of marginalization or integration into local, national, or global communities. Spanish American novels such as Rosa Nissán’s Novia que te vea (México, 1992) and Alberto Fuguet’s Las películas de mi vida (Chile, 2003) afford us opportunities to analyze the complexities of hybrid subjectivity, and its corresponding linguistic diversity, in contemporary, global societies, and to connect with the universal process of formation through the lens of unique cultural and regional variants.

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