Abstract
Vijay Govindarajan and Chris Trimble have done a Rowling actthey have written a Harry Potter for CEOs and their seniormanagers. Dont let the simple title of their masterpiece, Ten Rules for Strategic Innovators, fool you. The content of this publication is just as fantastic as that of The Sorcerers Stone, the first of the Potter adventures. Rowling takes the stuff of childhood fantasiescastles, magic spells, broomsticks and churns out gripping tales of children caught up in the battle between the good and the evil. Similarly, Govindrajan and Trimble take standard fixtures in management literatureorganizational learning, structural choices, integrative devicesand blend them flawlessly into prescriptions for producing innovative strategies that change the rules of the game. Their writing comes quite close to Rowlings masterful narrative style.
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