Abstract
This paper examines representations of urban domestic sphere and communication technologies in Playboy during the 1950s and 1960s. I argue that Playboy carved out a space for a seamless relationship between work (production) and leisure/free time (reproduction) in the domestic sphere, specifically the bachelor pad, which contributed to current notions of the live–work lifestyle. Combining work, consumption, and leisure through technology within the home permits the erosion of boundaries between work and free time. Consequently, advances in communication and entertainment technologies, consumerism and Playboy's celebration of the urban bachelor pad contributed to current definitions of the good life and reflected the paradigm shift to the post-industrial economy and the subsequent emergence of the knowledge economy.
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