TRAINING TO IMPROVE PUBLIC COMMUNICATION IN WRITING PUBLIC RELATIONS IN DIGITAL MEDIA FOR PUBLIC RELATIONS STAFF OF POLDA METRO JAYA

Abstract

In the midst of the development of digital era communication, the ability of public relations personnel to manage information is very much needed, considering that public relations have the goal of creating, maintaining, and protecting the good name of the organization. Public relations are also tasked with displaying ideals that support, developing relationships and "good will" through a two-way communication process in order to achieve mutual understanding, changing negative things that the community projects towards the organization into positive things. Police Media Hub is a digital communication channel between the police and the community. Through the content presented, the community is expected to be able to understand how the Police work in handling various crime problems, from street crimes to cybercrimes or international crimes. Police Media Hub also provides a clear picture of police actions in maintaining public order which helps the community understand the important role of the Police in protecting and serving the community. Therefore, providing training to improve the competence of public relations personnel is very much needed as a strategic and effective step in conveying information to the community.