Abstract
Purpose – In response to an identified information need about entrepreneurial teaching methods employed in the European higher education system, aims to investigate whether this type of experimentation could make a difference – an activity traditionally considered individualistic within a collectivist society – and, second, to evaluate the project in terms of its appropriateness.Design/methodology/approach – Examines an innovative case of entrepreneurship teaching at a French grande ecole, the ESC Rouen. In line with the purpose of this investigation a number of interviews were conducted with the project manager, the students' opinion was sought and a questionnaire survey was carried out among the participants. In addition, the author herself has been actively involved as a teacher and tutor for entrepreneurial projects.Findings – Finds that an entrepreneurial project such as the one presented here can indeed make a difference in creating a societal acceptance for entrepreneurial activity. Engages a large...
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