Abstract
This study aims to trace the interest of Vocational High School (VHS) students to meet the sub-sectors of strategic creative industry in Indonesia which is divided into eighteen sub-sectors such as animation, architecture, design, photography, music, crafts, culinary, fashion, research and development, publishing, film, advertising, interactive games, performing arts, visual arts, information technology, television, radio and video. The study will also track the reasons why students choose these sub-sectors with three priority-scale options.The research method used is an exploratory survey with the dominant approach is quantitative. This study was conducted in 7 VHS in DIY-Indonesia with a sample size of 350 people. The subjects of this study are students with a background of educational concentration is technology and engineering. The technique of collecting data using questionnaire of specialization. Data analysis techniques used descriptive statistics that aims to determine quantitatively the percentage of student’s interest in sub-sub creative industries.Quite unique findings are generated in this study because researchers want to explore the other side of the engineering students who in fact work by relying on hard skill instead of developing their soft skill. The results of this study indicate that the dominance of student interest to eighteen creative industry sub-sectors exists in the sectors of music, photography, and design. While the sub-sector that they are not interested in the fashion sector. Other tracking results are the reason students choose the three priority sectors of interest are because their hobbies are relevant to the sub-sectors of the creative industry of their choice. This study will have implications for schools to attend the potential of other gifted students in the creative industries. If this can be effectively explored, employment opportunities for engineering students will become wider and foster an entrepreneurial spirit so they can open new jobs for others in need.
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