Abstract
The Malay settlement at Kota Bharu is at the brink of disappearance. This paper employed mixed method indulging into the subject of the study. The finding illustrates the withering of Malay community along with the cultural transformation generated by development. The extent of this paper also reveals the life, essence, hopes and aspirations of the Malays in the process of urbanization. It is posited that the process of urbanization also tested the survival of the Malays, and one day the existence of the Malays may be the object of "museumification" in their own country. Keywords: Kota Bharu; Malay settlement; Malay identity; urbanization eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i19.3203
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