Abstract
Companies view corporate social responsibility as either compliance to legal obligations or “corporate giving”, in the form of donations for charitable causes. This mode of corporate giving will be unsustainable unless integrating strategic responsibility with social responsibility and ensuring individual “rights” and “responsibilities” is possible. This paper makes an attempt to conceptualize a sustainable framework for CSR, analyzing and discussing some macro level HRD issues. Four kinds of justification for CSR are identified: philanthropic, social responsiveness, pure normative and normative strategic. A stakeholder model that fulfills normative assertions and instrumental claims is offered as an alternative framework for sustainable CSR.
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