Abstract

This study aims to examine social network sites acceptance in an e-Learning system and to propose a model encompassing determining factors that affect students’ intentions to use social network sites in the e-Learning system. The proposed model was built based on the Technology Acceptance Model (TAM), perceived enjoyment, social influences, and perceived information security from the literature review. The quantitative method of data collection using a questionnaire survey is used in the current study. The data analysed using a structural equation modeling (SEM) approach through partial least square (PLS) software version 3. The results indicated that perceived ease of use, perceived usefulness, perceived enjoyment, social influences, and perceived information security has a significant and positive impact on student’s acceptance of social network sites in an e-Learning system at Palestine Technical University-Kadoorie. Theoretical and practical implications discussed.

Highlights

  • Social network sites are becoming a stable part of each individual‟s life, especially student societies [1]

  • No research has yet focused its caution on social network sites acceptance in e-Learning in Palestine via the combination of perceived usefulness, perceived ease of use based on Technology Acceptance Model (TAM), and perceived enjoyment, social influence, and perceived information security based on literature review

  • This study examines student‟s acceptance of social network sites in e-Learning using perceived usefulness and perceived ease of use as adopted from TAM, in addition to the perceived enjoyment, social influence, and perceived information security based on literature review

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Summary

Introduction

Social network sites are becoming a stable part of each individual‟s life, especially student societies [1]. It manages to transform the lifestyle of youth people while becoming one of the natural means of communication and entertaining [2]. Social network sites facilitating and creating knowledge sharing and eventually moving a speaking into a discussion, for example, by an institution to customers [3], [4]. Using social network sites in e-Learning has improved students study methods. Numerous academic institutions have exploited opportunities to use social network sites as a novel technology to cultivate their learning provision and stay competitive by attracts new students [5], [6]. E-Learning has the potential to snowballing demands for education as well to relieve a decrease in the competent tutors [7]

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