Tourists’ perceptions of crowding, attractiveness, and satisfaction: a second-order structural model

Abstract

ABSTRACTDrawing on theories of stimulus overload and social interference, this study proposes a multidimensional way to measure tourists’ perceptions of crowding. Three dimensions of crowding are discussed: neutral, personal, and social. A second-order structural equation model is used to analyze the relationships among crowding perceptions, destination attractiveness, and satisfaction by surveying tourists at Mount Sanqingshan National Park (n = 424). The results of a covariance-based SEM show that tourists’ perception of crowding (TPC) has negative effects on reported attractiveness of the destination. However, TPC dose not directly affects their satisfaction. Results of this study refine the multidimensional connotation of TPC and provide another dimension to evaluate the quality of tourists’ experiences apart from the universal construct of satisfaction. The paper then goes on to discuss the importance of managing TPC.