Abstract
The project is carried out with the participation of a student (thesis student) belonging to the Mazahua Ethnicity, from the town of San Antonio de La Laguna, municipality of Donato Guerra, State of Mexico, Mexico; which is currently marketing it. The Tourist Route is marked from the entrance to the communities of San Antonio de La Laguna and San Simón de la Laguna, both with a significant participation of the ethnic group (INEGI, 2021); until reaching the municipality of Valle de Bravo, where crafts are sold in three predominant points: Plaza Mazahua, Valle de Bravo Crafts Market and La Estrella Crafts Market. The predominant activities in the towns of San Antonio de La Laguna and San Simón de La Laguna are: agriculture and livestock (on a smaller scale), and the production of crafts; The main problem is that crafts do not have a market considered sufficient payment; The route aims to attract a market to the aforementioned locations
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