Abstract

The present study seeks to establish tourism destination management centered on young children for accessible tourism from a public perspective. Preferences for services and facilities for young children were identified using a choice experiment (CE). The present study was conducted at Hwaseong Fortress, a UNESCO World Heritage Site, located in Suwon City, which leads the clean restroom culture. Overall, 1870 experiments were conducted with 374 participants to estimate their willingness to pay for child-friendly tourism facilities and services. As a result, willingness to pay was found in the order of specialized courses for young children, rest areas, restrooms, and rides. In conclusion, the importance of health/hygiene and amenities has implications for tourism destination management for young children. This study contributes to a better understanding of families with young children by evaluating preferences for levels of services and facilities for young children.

Highlights

  • Have you ever experienced tourism with young children? In the Republic of Korea, under Article2 of the Child Care Act, infants and young children refers to preschoolers under the age of six [1].Tourism with a child under 6 years of age brings many restrictions at tourist destinations

  • College attendance/graduation was the most common educational level (n = 266, 71.1%) and household income was more than 4000 USD a month (n = 199, 53.2%), which indicated a high proportion of highly educated and high-income visitors

  • The present study seeks to establish a tourism destination management strategy centered on young children for accessible tourism from a public perspective

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Summary

Introduction

Have you ever experienced tourism with young children? In the Republic of Korea, under Article2 of the Child Care Act, infants and young children refers to preschoolers under the age of six [1].Tourism with a child under 6 years of age brings many restrictions at tourist destinations. Have you ever experienced tourism with young children? 2 of the Child Care Act, infants and young children refers to preschoolers under the age of six [1]. Tourism with a child under 6 years of age brings many restrictions at tourist destinations. During tourism with young children, one faces the constraints of the basic needs for rest, eating, and toileting [2,3,4]. It is expected that the contents that can be enjoyed at tourist destinations will change. The impact of children on tourism purchasing power is gradually increasing, and family vacations are expected to become more important for society in the future from the perspective of creating social benefits [5]. Parents are gradually spending more money and energy to travel with their children [6]

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