Abstract
The tourism sector as one of the leading sectors in Pasuruan still faces many obstacles. The constraints associated with conditions that require improvement on tourist destination related to the presence of infrastructure, zoning, the gap between the tourism destination in the West and the East area, up to the level of visitation which has decreased from year to year. The aims of the studi were to describe and analyze Tourism Destination Management conducted by Department of Culture and Tourism Pasuruan at Banyu Biru and Ranu Grati object to become competitive and sustainable tourism destination. This study used a qualitative approach with a case study method locus in the Department of Culture and Tourism Pasuruan. The results of this study indicate that the tourism destination management of Banyu Biru and Ranu Grati when reviewed in terms of competitiveness, still needs a lot of improvement related to the presence of tourism facilities and the quality of employees as service providers. In terms of sustainability, it shows that the synergy between the regional government and tourism stakeholders need to be improved. The need for the establishment of cooperation with third parties in management of tourism destination in Banyu Biru and Ranu Grati, can be used to optimize the carrying capacity and tourist destination marketing system at Banyu Biru and Ranu Grati in order to compete in a competitive and sustainable way Keywords: tourism destination management, competitiveness, sustainability
Highlights
The existence of tourism as a leading sector itself have been recognized. This is in accordance with the statement of the World Tourist Organization (WTO) that over the past six decades, tourism experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world [1]
Biru and Ranu Grati when viewed in terms of competitiveness still needs a lot of improvement
It is related to the presence of tourism facilities are inadequate and attractive for tourists as well as a lack of quality employees as travel service providers
Summary
The existence of tourism as a leading sector itself have been recognized. This is in accordance with the statement of the World Tourist Organization (WTO) that over the past six decades, tourism experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world [1]. The statement demanding role of the tourism sector management to have innovation and creativity, which are able to pack wide range of existed diversity in one attractive package, making it a tourist attraction with commercial value to the tourists. Vision of Pasuruan regency is realizing the religious, competitive, independent, and prosperous local regency in Indonesia. Independent and prosperous Pasuruan, it needs to utilize the potential of the area as much as possible [2]
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