Tourism and event organization in the promotion of Vietnamese culture to Japan

Abstract

In the current integration as deep, cultural promotion is an indispensable trend of most countries in the world in the strategy of expanding international relations and developing countries in all aspects. Cultural promotion is capable of addressing the great challenges of the era towards sustainability, such as challenges of poverty, backwardness, instability, and conflict. When the cultures of countries are in contact with each other, the promotion of culture is really necessary. For Vietnam, cultural promotion is an effective means of cultural globalization and a positive measure for Vietnam to build and expand Vietnam's soft power to the world. In recent years, Vietnam has had many activities to promote international cooperation relations with Japan, especially in the early years of the 21st century. This article confirms in the context of the promotion strategy of Vietnamese culture to Japan, tourism activities, and event organization as important channels to attract mutual understanding between the two countries. It also helps promote the image of the country, people, and culture of Vietnam to Japan. Since then, this will create a strong international relationship between the two countries and create favorable development conditions for Vietnam in the world.