Abstract
Due to its important impact on sustainable development, mobile finance spreads fast. However, what factors and how these factors impact the adoption of mobile finance apps are still unknown. This research employs UTAUT and research on mobile banking and payment to explore the adoption of mobile finance apps. A total of 348 questionnaires were collected online and offline and analyzed by SEM. The results show that performance expectancy, effort expectancy, social influence, facilitating conditions, trust, and perceived risk affect the intention to use mobile finance. This study makes theoretical contributions by contextualizing UTAUT and considering the indigenized factors in China and offers practical implications for mobile finance operators.
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