Abstract
The article analyzes a special type of modern personality - homo glamorous. Living by the set of fashion standards and not reflecting on life, he is a sort of designer, constantly changing his image. Homo glamorous has many faces. The most common groups of homo glamorous can be called the creators of glamour, intellectual glamour, glamorous elite, faces of glamour, It girl, glamorous mass. Most of the people who follow glamorous standards are subject to the crisis of life. Avoiding the negative is facilitated by focusing attention not only on the appearance, but also on the spiritual world
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