Abstract
At the end of May 1917, Lord Northcliffe, the press scourge of the British government since the beginning of the Great War, agreed at the request of David Lloyd George and the War Cabinet to travel to the USA as chairman of the British War Mission.' This appointment (and its acceptance) was not so extraordinary as might appear at first glance. Both men realized the extreme urgency of organizing Britain's new 'associate' for war and both agreed that British publicity there must be strengthened.2 As Lloyd George must have known when he made the offer, the task combined two of the press lord's wartime passions, America and propaganda.3 The publicity campaign Northcliffe carried out in the second half of 1917
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