Three Futures Scenarios of Policy Instruments for Sustainable Textile Production and Consumption as Portrayed in the Finnish News Media

Abstract

This research uses futures studies as background methodology and presents three scenarios for sustainable textile production and consumption based on the data of the Finnish news media. The scenarios extend to 2050, and the emphasis is on recognising policy instruments that can potentially support sustainable textile production and consumption. The first data set included 214 news articles from 2019 that were analysed using theory-guided qualitative content analysis. The second data set consisted of five textile experts’ evaluations of the probability and preferability of claims based on the first data set. As a result, a table of futures scenarios was created, including descriptions of the current state and preferable, threatening and probable textile futures. The data show that textile and fashion sustainability issues are strongly presented in the media as part of the comprehensive climate-change-driven criticism of consumerism. The data emphasised a need for a holistic change in production and consumption. The most likely forms of policy instruments appear to be stronger corporate responsibility legislation (regulatory), environmental taxation of goods and services (economic), and eco-labelling of goods and services (information). These help in reaching the preferable scenario for 2050, which suggests a carbon-neutral textile production based on a circular economy.