Abstract
W e have analysed the construction of a female ethos in the inaugural speeches of Michelle Bachelet (2006), Cristina Fernandez de Kirchner (2007) and Dilma Rousseff (2011). On the one hand, we have noticed that all three speakers appeal to the fact that they are women to legitimate their political leadership but, on the other hand, they show different degrees of confrontation, do not articulate ethos with logos and pathos in the same way, and do not appeal to the same stereotypes about women, making it difficult to speak of a single female ethos. Keywords : female ethos; inaugural address; Michelle Bachelet; Cristina Fernandez de Kirchner; Dilma Rousseff.
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