Abstract
Theodore Roosevelt and the emergence of the media-dominated presidency in the United States, Serge Ricard. American presidents did not wait for the invention of the radio or television to try to influence public opinion. As of the late 19th century, Theodore Roosevelt aimed at charming the increasingly powerful written press. Attempting to draw attention to his excentric personality rather than to his not very reformist home accomplishments, Roosevelt succeeded brilliantly in planting false confidences and discreet allusions, calculated leaks, and diversionary tactics. This strategy made public opinion an actor on the political stage, a given that later on has weighed heavily on the functioning of American democracy.
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