Abstract

Problem setting. Legal regulation of the introduction and use of goods and services based on artificial intelligence technologies is covered by numerous areas of law, including rules on confidentiality, data security, responsibility for product quality, intellectual property and even antitrust law. These different areas of law are expected to gradually change in response to the special nature of artificial intelligence (AI). Because AI is a new technology, the legal regulation of which goes beyond the established institutions of law and approaches to the interpretation of legal norms. Analysis of resent researches and publications. The following scientists were engaged in research of the specified question: Matthew U. Schere, Allan Yeoman, Amy Ryburn, Philip Wood, Renee Stiles, Alex Chapman, Damien Steel- Baker and Keri Johansson, O. A. Baranov, O. M. Vinnyk, I. V. Yakovyuk, N.B. Patsuriia. Target of research. The aim of the article is to study European scientific approaches to identifying key strategic issues in the development of mechanisms for legal regulation of effective implementation and use of artificial intelligence. Article’s main body. The paper investigates scientific approaches to the limits of legal regulation of the introduction and use of artificial intelligence technologies. The history and practical steps on the way to the EU legal regulation on the introduction of artificial intelligence and related relations related to the use of these technologies are highlighted. The basic principles of development and use of artificial intelligence technologies are revealed, observance of which is obligatory. Conclusions and prospects for the development. The best approach to regulation should be based on risk assessment to ensure that responses to AI development are proportionate and not hamper the development of innovation as a whole. Instead of developing individual regulations at this stage, the European Commission has set out the legal requirements that any regulatory framework must meet to ensure that AI remains credible and respects the values and principles of the European Union.

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