Abstract
This editorial provides background considerations for challenging the long taken-for-granted narrative of the passing of television in the digital era, thus inviting scholars to re-interrogate the place of the medium in the new technology-saturated environment from perspectives that are not informed by the unquestioned assumption that the age of television is over.
Highlights
In November 2014 Netflix CEO pronounced that television will be dead by 2030
Media and cultural studies’ fascination with technological transformations in the digital age, and the ensuing establishment of the distinction between new media and old media, has turned the obsolescence of television as we knew it into a key issue in early 2000s years, making ‘the end of TV” a familiar trope in scholarly discourses (Katz & Scannel, 2009)
The proponents of broadcast pessimism complain that we are witnessing the inexorable obsolescence of traditional television—the television of sharedness, of family togetherness— under the disrupting, disuniting impact of media digitization
Summary
In actual fact, as statements of the soon-to-come collapse of broadcast TV have resounded in media pundits declarations since mid–Eighties. Media and cultural studies’ fascination with technological transformations in the digital age, and the ensuing establishment of the (hierarchized) distinction between new media and old media, has turned the obsolescence of television as we knew it into a key issue in early 2000s years, making ‘the end of TV” a familiar trope in scholarly discourses (Katz & Scannel, 2009).
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