Abstract
The aim of this article is to examine the possibilities that social entrepreneurs have for using a major sports event as an arena for their work. A case study using five different project leaders of social entrepreneurial projects were undertaken and qualitative interviews about their experiences and perceptions related to using the Youth Olympic Games in Lillehammer (LYOG) as an advantage for their cause, were conducted. The LYOG was considered a big entrepreneurial opportunity by the project leaders, especially for networking and improving bonding social capital and with several possibilities for creating social value for different groups, especially due to the Culture and Education Program (CEP). Theoretically, this article seeks to contribute to the field of sports entrepreneurship, social entrepreneurship and social capital in a sports context.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Sport Management and Marketing
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
