The worst emperor? Assessing the effects of contested storytelling of iconic figures by the heritage destination: evidence from deep learning

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ABSTRACT Notwithstanding its potency in encapsulating the subtleties of destination image and leveraging destination attractiveness, destination storytelling is still under-researched by far, especially on narratives of controversial iconic figures. This study explores, identifies, compares and triangulates the perceptive, cognitive and emotional disparities in storytelling among key stakeholders over the ancient Emperor Yang of Sui Dynasty in the destination of Yangzhou, China, where the park of the emperor's burial site has recently been opened. Employing deep learning technologies analysing multi-modal textual and visual big data, research findings yield a consistently descending order in favorable cognitive as well as affective textual and visual judgments over the emperor from destination authorities and residents, visitors to the park to the national public. This study enriches knowledge of destination storytelling by unveiling its contested gaze and interactive mechanism, and the agency of destination-reauthenticated narratives. Meanwhile, practical insights for the sustainable development of cultural destinations via storytelling are furnished.

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  • 10.54055/ejtr.v1i2.21
Concept for sustainable development of tourist destination (on the example of Varna municipality)
  • Oct 1, 2008
  • European Journal of Tourism Research
  • Genka Rafailova

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Kazakhstan, with its significant natural and cultural potential, faces difficulties in the field of sustainable development of tourist destinations, including due to mass tourism, which has a negative impact on the ecosystem and traditional way of life of local communities. This problem hinders the sustainable development of tourist destinations and reduces the attractiveness of tourist resources within the boundaries of the tourist area. In accordance with global trends, soft tourism is one of the important tools that can ensure the sustainable development of domestic tourist destinations. The article examines the concept of soft tourism as a tool that allows for the sustainable development of destinations in the regions of Kazakhstan. The authors analyzed the basic principles of soft tourism in modern conditions and considered ways of their application in the development of domestic tourist territories. The study examined, using statistical analysis methods, the hypotheses that soft tourism today is the main means of sustainable development of destinations, and modern tourists are interested in the transition from mass tourism to soft tourism, and try to take responsibility for the environment. As a result of the study, the authors identified the importance of soft tourism in ensuring sustainable development of the destination and noted its economic and social significance.

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  • 10.1088/1755-1315/937/4/042031
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  • IOP Conference Series: Earth and Environmental Science
  • A Kopyrin + 1 more

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  • Cite Count Icon 5
  • 10.17485/ijst/2016/v9i27/88692
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  • Jul 28, 2016
  • Indian Journal of Science and Technology
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  • Emerald Emerging Markets Case Studies
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  • Conference Article
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  • IEEE Access
  • Shah Nazir + 6 more

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