Abstract
The wedding business can be a lucrative market for the hotel food and beverage revenues; however, it often does not get the attention it deserves. Hotels in downtown area charge higher price than suburban hotels. Nevertheless, suburban hotels hold more weddings per year in on average. Consequently, suburban hotels have slightly more food and beverage revenue from weddings. The total benefit from weddings, however, is lower in downtown hotels. The profits of weddings are significant to food and beverage departments and they cannot disregard this segment.
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