THE WAYS OF FORMING AND IMPLEMENTING THE INNOVATION POLICY OF AN ENTERPRISE

Abstract

Existing trends in the development of the Ukrainian economy require business entities to find new forms, directions for improving their own activities, more rational methods of capital management. Today, it is necessary to be able to effectively accept and manage risks to ensure sustainability of operation, to form and maintain an acceptable level of profitability. At the same time, it is critically important to ensure financial stability, liquidity of assets and solvency. The article assesses the effectiveness of existing financial and material resource management systems, outlines the main directions for optimizing risk management methods, and ways to improve the efficiency of innovation financing processes. The typology of factors that influence the rate of development of a business entity, the forms of economic influence of the external economic environment on the capital structure, the type and quality of economic relations with other entities are highlighted. The directions of intensification of the scientific activity of enterprises, forms and ways of its effective implementation are outlined. The main factors which capable to accelerate the innovative development of enterprises are defined, in particular the need for financial and informational state support, the need for modern information management systems in order to normalize existing business processes. Issues of optimization the capital management processes are considered separately.