Abstract
The following sections are included:Identify the customers for the product and build a Stakeholder StructureCollect customer requirements from selected stakeholdersBuild a hierarchic structure of all Customer RequirementsReturn to selected customers for further importance ratings and customer benchmarkingDevelop and design supplementary rooms of interestPutting it all together in the “Voice of the Customer”The illustrative case of development and manufacturing of beer — The “Voice of the Customer”
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