Abstract
The value provided by availability of environmental elements on human quality of urban life is difficult to assess and incorporate into urban planning and development. Researchers worldwide have seldom objectively factored these attributes into property pricing and associated decisions. This study contends that a better understanding of the effect of environmental elements requires systematic study of the relationship between objective and subjective measures of environmental phenomena and human responses. This paper summarizes the outcomes from applying Hedonic Pricing (HP) and Life Satisfaction (LS) methods – providing valuation in an increasingly expanding and privatized property Iranian market. A survey was carried out from 400 households that are more likely to make location choices and pay rent and property expenses in the city of Shiraz. The findings indicates that Shiraz neighbourhoods are likely to be characterized by deep environmental segregation. This study informs the decisions of policy makers and property developers regarding sales and purchases conversion, property development, urban nature conservation, and design of ecological green-space networks.
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