Abstract
This research highlights mechanisms underlying transparency’s influence on news engagement, as contingent upon perceptions of the news media’s importance (PNMI). Employing an experimental design with randomized exposure to a transparency feature and contrasting source (regional vs. national newspaper) attributions, the study provides evidence of transparency fostering increased message credibility and (indirectly) news engagement. Transparency’s indirect relationship with engagement intentions was shown to be strongest when average/high in PNMI. Notably, transparency’s effect did not vary by source attribution and was demonstrated with only one of the two stories featured in the study—further highlighting limitations of transparency as a solution for declining news trust and engagement.
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