Abstract
Process of globalization has led to change of models of the global competition. During a new era a key way of impact on other state, than possession of nuclear weapon and military power, are tools of ”soft power”, namely economic success, cultural appeal of the country, ideological persuasiveness. The analysis of a number of national models of “soft power” (the USA, South Korea, China, Japan, the EU, Russia) shows that various states to seek to find unique instruments of influence on world system for the purpose of realization of national interests. As a result, on the basis of assessment internal (quality of life, safety) and external (investment attractiveness, a position on the international scene) resource potential in realization of tools of “soft power”, the available universal ratings of the states are designated.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.